Digital media includes web-based & mobile-based technologies, which turn communication into interactive dialogue among organisations, communities & individuals.
PGCM [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools, which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.
|SEMESTER I :|
|E-Customer Relationship Management|
|E-Supply Chain Management|
|Internet and Web Optimisation|
|Search Engine Optimisation|
|Online Market Research|
|Search Engine Marketing|
|Social Media Marketing|
|Email Marketing and Mobile SEO|