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Post Graduate Certificate in Management (Digital Marketing)

About This Course

Digital media includes web-based & mobile-based technologies, which turn communication into interactive dialogue among organisations, communities & individuals.
PGCM [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools, which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.


Duration & Validity

Program Structure

E-Customer Relationship Management
E-Supply Chain Management
Internet and Web Optimisation
Integrated E-Marketing
Search Engine Optimisation
Semester II:
Online Market Research
Search Engine Marketing
Social Media Marketing
Email Marketing and Mobile SEO